en830 wrote:
Can anyone in the Colonies explain Chryslers marketing, here in Offshore UK, I have a Chrysler Grand Voyager Limited.
On our recent trip to the Colonies, I noticed the same model marketed as the Plymouth Voyager, Dodge Caravan and Chrysler Town & Country, why the three different names for basically the same car ?
Used to be:
Dodge- entry level/race minded people(sporty)
Plmouth-entry level/more family minded
Chrysler- uplevel market
Now Plymouth is gone so now you have the Dodge NASCAR type (lots of money in raceing) and Chrysler the upper market but yet below the "Benz" market.
And if just changeing the grill isn't enough DCX,GM and Ford platform share within their own companies. Example: the Dodge Magnum and Chrysler 300 are nearly identicle and they share many parts with the MB E class(suspension and drivetrain except engine), its just that when you go into a MB dealer you can see the sedan AND the wagon next to each other

. But if you go up the street YOUALL can gets youreselves a Hemi in that thar same(almost)V-hicle.
I've worked on the body engineering side for the past 25yrs. Designing for Chrysler/Jeep, Ford, GM/Toyota/Saab,AM General,Volvo, last 5yrs at the GM Design Center working on show vehicles the full size SUVs, H2s and pickup trucks, So you have Chevy trucks/SUVs,GMC trucks/SUVs and Caddilac SUVs They are all the same... some are just prettier, $$ than the others.
Cheers
Tony