Django wrote:
Ok, from someone who deals in "branding" every single day...
Without seeing the whole plane, I like how it is lower contrast on Ol 927. And I am ok with the more eye catching logo and tagline opposed to the previous "Commemorative (Condfederate) Air Force typography on the tail. But on the examples in the link, I think it is too distracting. From a branding standpoint, they should all be in the same (or at least similar) location in consistant tones to the aircraft paint scheme. If it is going to be done right, then each aircraft's livery should be considered... not just print up a couple sizes in the same color and place them willy nilly on the aircraft.
Looks like the one is right under the cockpit. Yuck. It jumps out like a sore thumb. Same thing on the yellow band on that aircraft. How does that placement not interfere with the markings?
If the CAF wants to brand them in an effort for more awareness, then great, but so far the effort is falling short, IMO.
Couple things off this -
1) Location can never be consistent if it is to be visible. No two airplanes in the CAF are alike. Even though we have several of the same type of airplane, none are painted the same way, so if you tried to "brand" them in the same location, you'd interfere with some paint schemes and not with others. That's something pointed on later in the paragraph. Placing the logo under the horizontal stab is sure to keep people from seeing it from 75% of the locations on the airplane ensuring that they don't know who's plane it is. This is a problem with the current way they're branded. Even the R4D with its "Confederate Air Force" patch on painted on the tail, we still get questions of "who's is this"? Point being - if it's not immediately apparent who's it is, they won't look to find out.
2) The L-4 logo was the choice of the owners who are CAF members. They chose to put it there and use that color.
Again, I can't say it clearly enough -
Each logo is being done for a specific airplane and specific paint scheme.
They may look similar in color or size, but when the decals were handed out at Summer Staff Conference, each one was labeled for a specific aircraft. Not a specific aircraft type, a specific aircraft. The size might be the same for all of the same aircraft type, but the color was done based on the scheme of the airplane it would go on and thus was specific to each bird. I personally saw 4 shades of "white" and 2 shades of silver when I was there for different aircraft for this reason.
I don't want to sound like I'm harping here on anyone, but I think that looking at a 400x600 image doesn't do justice for the effort that the HQ girls are going through to try and do this as well as they can and still meet the goal - identify the CAF as the CAF whenever someone sees the airplanes. If they don't, then we're just another face in the crowd that we've been forever and gave rise to Steve's line (and the poster) -
"The Air Force You Never Knew Existed."