GilT wrote:
Gunny-
Relative numbers was exactly my point...................the sudden drop made the numbers questionable, without looking at the specifics I questioned "garbage in, garbage out". However the USA today article provided important context, both in relation to other museums that have seen similar drastic changes in attendance, and the Smithsonian in general. But more importantly the 100th Anniversary events in 2003 followed by construction that made the NASM appear closed. The issue of static exhibits is well recognized by all frequent visitors and is inevitable given the effort and scarce resources expended moving from Silver Hill to U-H.
Tom-
Allow me to step in here for a moment.
I've lived in the Washington DC area for almost 20 years now. I've been to the Mall Museum more times than I can count and I stopped counting how many times I'd been to Udvar-Hazy when I hit 150 about a year ago (I happen to live less than five miles from Dulles, so when the wife kicks the kids and me out of the house on Saturday mornings so she can clean, that's where I take them most of the time. They like getting Astronaut Ice Cream).
There are a large number of interrelated issues at work here, and I think neither the news articles nor the Booz study do a good job of explaining what seems to be happening.
1.) The mid/late 1990s and early 2000s saw a number of VERY popular exhibits at NASM that drove people into the museum. The Enola Gay exhibit, the Star Wars Magic of Myth exhibit and the Star Trek exhibit ... culminating in the 2003 Centennary of Flight events. Since then there hasn't been all that major of an exhibit ("Treasures of American History" is nice, with the American History Museum closed ... and as much as I like seeing Kermit, R2D2/C3PO, the Appomattox surrender chairs and Mr. Rogers sweater it isn't all that stirring, controversial or steeped in modern popular culture. Note that they do have the Seinfeld "Puffy Shirt" and Carrie Bradshaw's laptop from Sex in the City. Yawn.) The Wright Brothers exhibit, even though it has the Flyer at eye-level, is pretty uninspiring, as is ... honestly ... the "America by Air" exhibit. The place does have a somewhat dated feel to it, but from what I've been told the updating of the museum in recent years has been restrained by needing to get Udvar-Hazy moving, plus the need to do a lot of maintenance on the 30-year-old building (all the ceiling glass has needed to be replaced, for instance). OTOH, the new UAV exhibit looks very cool ... but it'll only act to present a contrast with the more dated WWII and Carrier Aviation exhibits it sits between.
So from my pov, it looks like attendence spiked up at the same time the big news-making exhibits happened, then dropped off when they went away.
2.) The last 10-15 years have seen significant growth in the number of activities possible inside the city. There's now the Holocaust Museum, the International Spy Museum, the Verizon Center, the FDR Memorial, the Korean War Memorial, the WWII Memorial, the American Indian Museum occupying roughly the same "space" as NASM Mall. The Newseum is reopening in VERY nice Penn Ave digs, right next to the Canadian Embassy, tomorrow. Baseball has been back in the city for three years now, and the brand new stadium just opened. The US Capitol Visitors center is about to open too.
Looking outside the city, Mt. Vernon, which used to be a 1/2 day trip, can now easily occupy a full day with all the living farm activities plus the brand-new interactive visitors center. And that's not counting people who want to head a couple miles up the road to visit the rebuilt Washington gristmill and distillery. The result is lots more activities to chew into people's time. So maybe instead of visiting NASM every trip to DC, tourists and school groups are going once and then not repeating the visit on the next trip back. And my guess is that this effect is also resulting (as was mentioned in the articles) in Udvar-Hazy acting as a draw away from the Mall Museum.
Udvar-Hazy is phenominal. I don't find the $12 parking fee offensive, considering that it costs more than that for a person to go see a first-run movie ... alone. Split amongst a family of four it works out to $3 a person and for people who go more than four times a year the $50 annual pass is a pretty good deal. The challenge is that getting out to Dulles is a hike ... and with the Metro Silver Line to Dulles being put on hold (not that it would have made it all the way out there for another 10 years) there isn't going to be a good way of getting folks out there other than to revive the bus service ... which was an abject failure.
The thing about Udvar-Hazy is that it IS always changing. The last year or two have seen the additions of the P-61, the RF-8, the F-14D, the H-19 and -34, the Fossett Global Flyer (which flew in) and in the last couple months the F-105D and C-121. The rest of the Uh-219 should be coming in soon and the museum is scheduled to get an F-117 after they are retired (last I heard was it'll show up sometime in June). They do some really phenominal events there, "Air&Scare" on Halloween, the big annual "Become a Pilot Day" open house and fly-in (coming up on June 14th) and a couple years back they did a Summer film series where they showed historic aviation movies on the IMAX screen (12 O'Clock High was one of them). For the Tomcat Sunset event they had well-attended day of events topped off by a showing of Topgun on the IMAX (they should have double-featured with Final Countdown, imho).
Anyways, that's my ramble (especially since it kinda grew into more of an essay as I typed). I'm not sure how, in the sort of museum-saturated, competitive environment that DC is turning into, it's going to be possible for NASM ... or any of the museums ... to be able to retain their attendence numbers.