Nathan, as for as pilots preferring a brand of fuel, I would say probably not. First of all many airports may have only one brand on site, at one FBO. The plane is going to run the same no matter what the brand,it all has to meet the same avgas specs. if you are shopping and are buying a large amount of fuel, like bomber fill up, the pilot may shop by price. If not price, convenience may be the factor. Which FBO is on the part of the field that you prefer, maybe next to the restaurant, or which FBO has the best and most friendly service like a cute lady at the counter or a line guy who doesn't mind cleaning the windscreen or they have a courtesy car to loan, or in some few cases a shop that you need work at. Some pilots might have a credit card for one brand, like I used to have Phillips, but nowadays a lot of major Visa or MC, etc. credit cards give some type of milage or rebate award so I use them, to pay for most everything.
I just got a Christmas gift of a mostly free trip to Hawaii trip from these points.
I have found that often, not always, the FBO with the highest prices may have the best service, if their nose is not too far in the air from sniffing jet exhaust. At Santa Fe recently , they were very nice and helpful, gave us directions, loaned a courtesy car, great little pilot's room with the excellent WSI weather service. The other side of it was that avgas was $6.22 a gallon.
_________________ Bill Greenwood
Spitfire N308WK
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