I'm going to go out on a limb and get on my own soapbox... bear with me.
I agree that communication is top for any organization, and I will admit that I get ticked off from historical inaccuracies as well... but I am at least glad that their magazine is getting out there. It may be 75% advertising, but even then I am sure that the total of that advertising can only "perhaps" cover one salary of the person putting it together. I am sure that part of the frustration is the fact that CAF members pay a far higher premium for their membership than most museums charge, but then again... collectively... the CAF has a far larger fleet of flying aircraft too.
As for the folks at TAM getting a bit miffed over the "branding" idea... I wish them luck in the coming years. I bet they, as well as many other shows, haggle and complain about the appearance fee too. The long and the short is that if it isn't the CAF "Wings" brand on the side of the plane -- promoting membership -- then IF you even see the plane in a few years, it might be branded with a whole other, more blatant, brand. The money isn't there in warbirds anymore (was there any to begin with?) and operations aren't getting any cheaper either. The ONLY way some of these aircraft are going to keep flying is with the money of the companies that use their visibility to help promote their company... and I'd take the CAF "brand" over "Orthosport" (Sea Fury, remember?), "Red Bull" or "Crunchie" (you UK folks know that one). Everyone complains about the Collings Foundation "names" on the side of the B-17 & B-24... but they are still out there and flying aren't they? If it weren't for the Plane Sponsors and DFC members, CF would have quit flying by 1995... rides didn't start defraying the cost until about 1998.
If the TAM folks want to be so picky, then perhaps they would like to get used to losing sponsors and eventually the show... for companies to take the risk and monetarily support an event, then the organizers for that event have to make concessions that equal that risk. Period.
The views expressed by me don't reflect WIX, WRG or the rogue state of Arizona.
Ryan