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Why is this subject to digital artists? What are guys like Wade, Stan Stokes and Keith Ferris doing about this type of thing?
The reason it is so important to digital artists is because, unlike traditional painting, there is no physical original, so selling imprinted goods like mugs, t-shirts, etc is a more significant portion of the income a given piece of art generates. Artists like Wade or Stokes or Ferris or others whose brushes I am not worthy to clean can derive a significant amount of income from the sale of their original paintings. Galleries and contests are more likely to accept their work and take it seriously, which helps to build a market for their work. (This is changing, but digital painting is still viewed with some suspicion by many in the field. I can't enter the EAA's annual art contest, for example.)
One of the few real advantages of digital art is the ability to repurpose it for a variety of media...but if I have to compete with the aircraft companies (or pay outrageous licensing fees to them) for access to the calendar and t-shirt markets, then there really is little advantage at all, except for the money I save buying paint.
I haven't joined the Society of Aviation Illustrators (I sort of feel unworthy as yet), but I imagine I could get some helpful advice there.
I will probably just end up doing more traditional work. I've been leaning that way lately.