skywalking wrote:
Jack Cook expressed curiosity about why Turley and an Eighth AF P-47 are on the cover of H-E-L-L Hawks. The answer is marketing.
Um... I'd say you are missing a word there. It's actually '
poor marketing'.
Good marketing would find an appropriate shot that would work. You are correct in saying authors have little or nothing to do with covers, or design (and at times, thank God for that!) but when publishing for a niche such as this it's important that the publisher's designer is fed by the editor (perhaps from the author) suitable appropriate material, because the target audience will notice. This isn't the
Boys big book of 'planes level market, and clearly a specialised publisher, not someone reprinting a title they don't understand the content of.
The proof of
why that's poor marketing is that fully 50% of this discussion has focussed on a poor cover design rather than what's clearly a very highly regarded book, letting themselves and their authors down.
Glad to heat the publishers are sorting out mas' faulty copy. When I was working in bookshops, I well recall having to explain to people that ~amazingly~ books weren't opened until they were browsed or bought, and mistakes do go through - glad to replace them though!
Cheers,
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